Here is a proven principal that is very useful in helping you identify the BEST and sometimes the EASIEST ways to improve revenue/sales.  This concept was developed a few years ago by Tom Epply when he, as the president of his company, wanted to help his manager identify the best way to increase sales.

Tom named this the “stop light study” because it resembles a traffic stop light – Green, YELLOW, and RED.  The GREEN is the easiest because it is selling an existing product to an existing customer.  The relationship is already formed, the players are known and all that needs to be determined is what does the customer need that you are currently providing.  This is the easiest way to increase revenue in your business.

The Caution areas are YELLOW.  This is selling either a new customer an existing product or an existing customer a new product.  The familiarity with one of the two key functions is known; either the customer or the product, the other side of the equation has to be created: the customer or the product.  There is one unknown in this step and one known.  It can be done but it is somewhat harder than the GREEN alternative.

The RED box – finding a new customer to sell a new product to.  This has the highest level of failure and the sales cycle is the longest.  Not that this cannot be done successfully; but it takes the longest, cost the most and the highest level of risk.

The easiest, fastest and most cost effective way to grow revenue is by going to existing customers with one of your existing products (GREEN) ; the next best is going to existing customers with a new product or going to a new customer with one of your existing products (YELLOW).  The most risky is trying to find a new customer with a new product (RED).

I’ve help scores of businesses wade through tough times and come out on top. I would be happy to help you as well.

This workshop will cover an array of business topics including sales, marketing, and financial know-how for small business owners. We’ll teach you how to:

• Increase profit by $25K by learning how to leverage your break even point
• 7 steps to never running short on cash again
• 4 ways to identify and penetrate your best customers
• Learn how to break all the rules & get more sales in a down economy
• Get your phone to ring – learn what advertising works for your target market
• PLUS- 2 hours of 1 on 1 coaching from any of the instructors

If you’re serious about pushing through the boundaries you’re currently up against, this seminar will teach you everything you need to know, plus put you face to face with some the best of the best in their industry.

Instructors

SALES: Aaron Prickel – 15 years sales experience and current sales trainer at Lushin & Associates

FINANCE: Dan Lacy – 25 years experience in financial management coaching

MARKETING: Lloyd Easters – 15 years marketing experince

The cost of this workshop is $995 with 100% money back guarantee if this doesn’t work in your business. For more information, contact Loisann@dynastybuilder.com or call 317-370-6626.