<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Dynasty &#187; Marketing and Advertising</title>
	<atom:link href="http://dynastybuilder.com/tag/marketing-and-advertising/feed" rel="self" type="application/rss+xml" />
	<link>http://dynastybuilder.com</link>
	<description>Just another WordPress weblog</description>
	<lastBuildDate>Wed, 08 Sep 2010 14:59:33 +0000</lastBuildDate>
	<generator>http://wordpress.org/?v=2.8.4</generator>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
			<item>
		<title>Define your market</title>
		<link>http://dynastybuilder.com/define-your-market</link>
		<comments>http://dynastybuilder.com/define-your-market#comments</comments>
		<pubDate>Mon, 26 Apr 2010 14:11:23 +0000</pubDate>
		<dc:creator>Dan Lacy</dc:creator>
				<category><![CDATA[Business Financing]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Consulting]]></category>
		<category><![CDATA[Dynasty]]></category>
		<category><![CDATA[Employment]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing and Advertising]]></category>
		<category><![CDATA[Strategic]]></category>
		<category><![CDATA[Target market]]></category>

		<guid isPermaLink="false">http://dynastybuilder.com/?p=549</guid>
		<description><![CDATA[A while back, I did this interview with Tony Scelzo, CEO of Rainmakers Marketing Group. I wanted to share this because Tony does a great job of helping people define who their target market is. I find it interesting that it’s sometimes easier to coach clients in this area and know exactly what it is [...]]]></description>
			<content:encoded><![CDATA[<p>A while back, I did this interview with Tony Scelzo, CEO of <a href="http://gorainmakers.com">Rainmakers Marketing Group</a>. I wanted to share this because Tony does a great job of helping people define who their <a class="zem_slink" title="Target market" rel="wikipedia" href="http://en.wikipedia.org/wiki/Target_market">target market</a> is. I find it interesting that it’s sometimes easier to coach clients in this area and know exactly what it is they need, and yet as a coach, I can be so vague in some instances.</p>
<p>There are steps to take as you head up the road to success. Here is a quick overview on <a class="zem_slink" title="Dynasty (TV series)" rel="imdb" href="http://www.imdb.com/title/tt0081856/">Dynasty</a> Builders and how I make millionaires by examining the financial side of businesses.</p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="480" height="385" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/hJhBeLNr6oE&amp;hl=en_US&amp;fs=1&amp;" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="480" height="385" src="http://www.youtube.com/v/hJhBeLNr6oE&amp;hl=en_US&amp;fs=1&amp;" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p>Have any questions?</p>
<p><a href="http://dynastybuilder.com/wp-content/uploads/2010/04/DanlacyMillionaire.jpg"><img class="alignleft size-medium wp-image-508" title="DanlacyMillionaire" src="http://dynastybuilder.com/wp-content/uploads/2010/04/DanlacyMillionaire-300x76.jpg" alt="DanlacyMillionaire" width="300" height="76" /></a></p>
<p>Follow me on <a href="http://twitter.com/danlacy">Twitter</a>.</p>
<div class="zemanta-pixie" style="margin-top: 10px; height: 15px;"><a class="zemanta-pixie-a" title="Reblog this post [with Zemanta]" href="http://reblog.zemanta.com/zemified/7e06d431-d4d5-419d-af78-66ae80b7ca69/"><img class="zemanta-pixie-img" style="border:none;float:right" src="http://img.zemanta.com/reblog_e.png?x-id=7e06d431-d4d5-419d-af78-66ae80b7ca69" alt="Reblog this post [with Zemanta]" /></a><span class="zem-script more-related pretty-attribution"><script src="http://static.zemanta.com/readside/loader.js" type="text/javascript"></script></span></div>
]]></content:encoded>
			<wfw:commentRss>http://dynastybuilder.com/define-your-market/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Your business is like a three-legged stool</title>
		<link>http://dynastybuilder.com/your-business-is-like-a-three-legged-stool</link>
		<comments>http://dynastybuilder.com/your-business-is-like-a-three-legged-stool#comments</comments>
		<pubDate>Fri, 05 Mar 2010 12:23:41 +0000</pubDate>
		<dc:creator>Dan Lacy</dc:creator>
				<category><![CDATA[Business Financing]]></category>
		<category><![CDATA[Cash flow]]></category>
		<category><![CDATA[Resource Library]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Finance]]></category>
		<category><![CDATA[Magazines and E-zines]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing and Advertising]]></category>
		<category><![CDATA[money]]></category>
		<category><![CDATA[Revenue]]></category>
		<category><![CDATA[Small business]]></category>

		<guid isPermaLink="false">http://dynastybuilder.com/?p=427</guid>
		<description><![CDATA[


You probably didn&#8217;t realize that the stool was invented by   accident by a Swiss woman by the name of Maria Schitonstool in 1749. She   was poor and had to burn furniture to stay warm in the winter. The last   pieces of furniture she had to burn were her chairs, so [...]]]></description>
			<content:encoded><![CDATA[<table border="0" cellspacing="0" cellpadding="0" align="left">
<tbody>
<tr>
<td valign="top"><a href="http://dynastybuilder.com/wp-content/uploads/2010/03/threeleggedstool.jpg"><img class="alignleft size-medium wp-image-432" title="threeleggedstool" src="http://dynastybuilder.com/wp-content/uploads/2010/03/threeleggedstool-200x300.jpg" alt="threeleggedstool" width="200" height="300" /></a>You probably didn&#8217;t realize that the stool was invented by   accident by a <a class="zem_slink" title="Switzerland" rel="geolocation" href="http://maps.google.com/maps?ll=46.8333333333,8.33333333333&amp;spn=10.0,10.0&amp;q=46.8333333333,8.33333333333 (Switzerland)&amp;t=h">Swiss</a> woman by the name of Maria Schitonstool in 1749. She   was poor and had to burn furniture to stay warm in the winter. The last   pieces of furniture she had to burn were her <a class="zem_slink" title="Chair" rel="wikipedia" href="http://en.wikipedia.org/wiki/Chair">chairs</a>, so she sawed off the   arms and back for fire wood and ended up with a stool, maybe not as   comfortable but served its purpose well. The idea caught on very quickly   and she became famous. The stool was later modified by <a class="zem_slink" title="Dairy farming" rel="wikipedia" href="http://en.wikipedia.org/wiki/Dairy_farming">dairy farmers</a> into one with three legs, because it was very strong on irregular   surfaces.</p>
<p>Joe and Bob were two dairy farmers who each needed a   milking stool.  Joe wanted a fast solution to his problem so he   scrounged around his barn to find the parts to build his stool, he found a   flat seat and 2 pieces of strong wood for legs; but ended up with a scrawny   third leg about ½ the size of the others.  The stool worked; but Joe had   to sit on his stool with tenderness in case he put too much weight on the   stool breaking the smaller leg, sending Joe to the ground.  Joe&#8217;s   neighbor Bob wanted to make sure he had a good, strong stool that would last   a long time. He spent much more time building this stool and made sure that   each component was strong &#8211; the seat and the legs. Bob&#8217;s stool was so   strong he started using it as a step to store products up high on   shelves. His stool never broke.</p>
<p>Now allow me to explain how the 3-legged stool is like a   <a class="zem_slink" title="Business" rel="wikipedia" href="http://en.wikipedia.org/wiki/Business">business</a>. Let&#8217;s name the 3 primary legs or functions of a business:</p>
<p>1)   Sales/<a class="zem_slink" title="Marketing" rel="wikipedia" href="http://en.wikipedia.org/wiki/Marketing">marketing</a> &#8211; without sales a business is dead and marketing is the   precursor of <a class="zem_slink" title="Revenue" rel="wikinvest" href="http://www.wikinvest.com/metric/Revenue">revenue</a> generation.</p>
<p>2) The product made or service provided by   the company &#8211; if you don&#8217;t have a good service or product to provide to   customers, the business is doomed.</p>
<p>3) Finance &#8211; <a class="zem_slink" title="Money" rel="wikipedia" href="http://en.wikipedia.org/wiki/Money">money</a> is the lubricant that   keeps the business machine running &#8211; a machine that is well lubricated &#8211; will   run forever with few problems.</p>
<p>And finally the seat &#8211; that is   management, the component that keeps the 3 primary legs of the business   together: sales/marketing, product or service and <a class="zem_slink" title="Finance" rel="wikipedia" href="http://en.wikipedia.org/wiki/Finance">finance</a>.  The better   these three legs work together, the better the organization functions.</p>
<p>The key to this story is not to be like Joe, the cheap   farmer who did not spend the time to find a third strong leg for his   stool.  Joe will spend more time worrying about his stool breaking and   disrupting his day than Bob.  Bob will be more efficient and productive &#8211;   no worries about the foundation he sits on.</p>
<p>Most business owners come from the sales or product side   of the business, and have little knowledge of finance &#8211; this is nearly always   the weak leg in a <a class="zem_slink" title="Small business" rel="wikipedia" href="http://en.wikipedia.org/wiki/Small_business">small business</a>. With one weak leg &#8211; the whole business is   weaker because the business is only as strong as its weakest leg.  The   goal of management is to make sure that all three legs are strong and   durable.</p>
<p>In finance that means:</p>
<p>1) accurate and timely financial   statements</p>
<p>2) a revenue and profit plan for the year defined monthly</p>
<p>3) a   forward looking cash flow plan insuring adequate cash flow to run the   business</p>
<p>4) a sound financing plan supported by a local lender(s)</p>
<p>5)   monthly performance accountability with the managers of: sales,   production/service, and finance</p>
<p>I have employed this system for the last fifteen years,   and the results &#8211; 19 business owners have increased their person <a class="zem_slink" title="Net worth" rel="wikipedia" href="http://en.wikipedia.org/wiki/Net_worth">net worth</a> by   at least $1,000,000.  Think about how you can evaluate and strengthen   each of the legs of your business, it will pay you back a hundred fold.</p>
<p>Here is something I am going to give you today for FREE. If you follow it, it can improve your bottom line and show you 127 ways to cut your costs in business. Go to <a href="http://dynastybuilder.com">www.dynastybuilder.com</a> and click on the picture to receive your copy today!</p>
<table border="0" cellspacing="0" cellpadding="0" align="left">
<tbody>
<tr>
<td valign="top">
<img class="alignleft" style="border: 0px initial initial;" src="http://origin.ih.constantcontact.com/fs024/1102560151445/img/27.jpg?a=1102718418440" border="0" alt="Allstate" width="120" height="183" /></td>
</tr>
</tbody>
</table>
</td>
</tr>
</tbody>
</table>
<div class="zemanta-pixie" style="margin-top: 10px; height: 15px;"><a class="zemanta-pixie-a" title="Reblog this post [with Zemanta]" href="http://reblog.zemanta.com/zemified/1c5224f3-e9a0-4439-9cf8-a42f75675355/"><img class="zemanta-pixie-img" style="border: none; float: right;" src="http://img.zemanta.com/reblog_e.png?x-id=1c5224f3-e9a0-4439-9cf8-a42f75675355" alt="Reblog this post [with Zemanta]" /></a><span class="zem-script more-related pretty-attribution"><script src="http://static.zemanta.com/readside/loader.js" type="text/javascript"></script></span></div>
]]></content:encoded>
			<wfw:commentRss>http://dynastybuilder.com/your-business-is-like-a-three-legged-stool/feed</wfw:commentRss>
		<slash:comments>8</slash:comments>
		</item>
		<item>
		<title>Can You Afford To Wait?</title>
		<link>http://dynastybuilder.com/test-post-2</link>
		<comments>http://dynastybuilder.com/test-post-2#comments</comments>
		<pubDate>Fri, 27 Feb 2009 13:48:03 +0000</pubDate>
		<dc:creator>Dan Lacy</dc:creator>
				<category><![CDATA[Dynasty Seminar]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Business model]]></category>
		<category><![CDATA[Cash flow]]></category>
		<category><![CDATA[Finance]]></category>
		<category><![CDATA[Indianapolis]]></category>
		<category><![CDATA[Management]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing and Advertising]]></category>

		<guid isPermaLink="false">http://dynastybuilder.com/?p=5</guid>
		<description><![CDATA[
More than ever before, businesses owners are diligently working on their business model to make sure that they are taking the necessary steps that will enable them to survive the next 12 to 18 months of economic uncertainty. They are concerned that they are doing the things required to: 1) survive, 2) make a profit [...]]]></description>
			<content:encoded><![CDATA[<p><span class="Apple-style-span" style="border-collapse: separate; color: #000000; font-family: arial; font-size: 11px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; orphans: 2; text-align: left; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"></p>
<p style="margin: 12px 0px; padding: 0px 0px 0px 10px;">More than ever before, businesses owners are diligently working on their business model to make sure that they are taking the necessary steps that will enable them to survive the next 12 to 18 months of economic uncertainty. They are concerned that they are doing the things required to: 1) survive, 2) make a profit and 3) generate adequate cash flow to service their debt structure and keep their banker content. This is critical because those that survive this economic cleansing process will reap HUGE financial rewards in the next 3 to 5 years. Businesses that are flexible and prepared will come out of this economic downturn stronger, leaner, smarter and better equipped to handle the pent up demand that is just around the corner.</p>
<p style="margin: 12px 0px; padding: 0px 0px 0px 10px;">To help business become stronger through this time of ambiguity we have put together a “Build A Better Business” seminar series to give you the tools you need today to survive and THRIVE. We even had a graduate of the last session thank his banker for encouraging him to attend the series. The series is 24 hours of intensive training in six ½ day sessions. Some of the areas we will cover are:<br style="margin: 0px; padding: 0px;" />•	How to attract, screen and hire the right people<br style="margin: 0px; padding: 0px;" />•	How to improve team work by connecting with the personality<br style="margin: 0px; padding: 0px;" />•	How to break all of the rules and increase revenue<br style="margin: 0px; padding: 0px;" />•	How to effectively manage your sales force<br style="margin: 0px; padding: 0px;" />•	Make your marketing the “sales ignition” it should be<br style="margin: 0px; padding: 0px;" />•	Developing successful interactive media campaigns<br style="margin: 0px; padding: 0px;" />•	Are your financial statements: “friend” or “foe”<br style="margin: 0px; padding: 0px;" />•	Understanding the financial dynamics of a growing business<br style="margin: 0px; padding: 0px;" />•	Identifying your 7 cash flow drivers<br style="margin: 0px; padding: 0px;" />•	How to get financing in today’s economy<br style="margin: 0px; padding: 0px;" />•	Why you need an exit strategy and how to value your company<br style="margin: 0px; padding: 0px;" />•	Developing a “dash board” that will guide daily performance<br style="margin: 0px; padding: 0px;" />I have chosen five experts in the fields of sales, marketing, finance and general business management to be the trainers in this interactive workshop. And the best news, we are having Preview Seminars in Indianapolis on February 26 and March 5, in Anderson on March 6 and Terre Haute on March 18. The Preview Session begins at 8 in the morning and last for 90 minutes.</p>
<p style="margin: 12px 0px; padding: 0px 0px 0px 10px;">More information can be found at<span class="Apple-converted-space"> </span><a style="margin: 0px; padding: 0px; color: #99a8ba; text-decoration: none; font-weight: bold;" onclick="javascript:pageTracker._trackPageview ('/outbound/www.dynastyseminars.com');" href="http://www.dynastyseminars.com/">www.dynastyseminars.com<span class="Apple-converted-space"> </span></a>or email me directly to reserve a seat.</p>
<p style="margin: 12px 0px; padding: 0px 0px 0px 10px;">
<p></span></p>
<h6 class="zemanta-related-title" style="font-size: 1em;">Related articles by Zemanta</h6>
<ul class="zemanta-article-ul">
<li class="zemanta-article-ul-li"><a href="http://myventurepad.com/MVP/60397"> 11 elements of a great business plan pitch </a> (myventurepad.com)</li>
<li class="zemanta-article-ul-li"><a href="http://blog.bizequity.com/2009/05/04/nope-its-not-a-sellers-market/"> Nope, it&#8217;s not a seller&#8217;s market </a> (bizequity.com)</li>
<li class="zemanta-article-ul-li"><a href="http://www.coolfer.com/blog/archives/2009/02/thoughts_on_the.php">Thoughts On The Possible Live Nation-Ticketmaster Merger</a> (coolfer.com)</li>
</ul>
<div class="zemanta-pixie" style="margin-top: 10px; height: 15px;"><a class="zemanta-pixie-a" title="Reblog this post [with Zemanta]" href="http://reblog.zemanta.com/zemified/d5ce53ab-0fcc-41bb-b965-c378ed3236ed/"><img class="zemanta-pixie-img" style="border: medium none; float: right;" src="http://img.zemanta.com/reblog_e.png?x-id=d5ce53ab-0fcc-41bb-b965-c378ed3236ed" alt="Reblog this post [with Zemanta]" /></a><span class="zem-script more-related pretty-attribution"><script src="http://static.zemanta.com/readside/loader.js" type="text/javascript"></script></span></div>
]]></content:encoded>
			<wfw:commentRss>http://dynastybuilder.com/test-post-2/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>
