• Session 1a. Effective Goal Setting

    • Goal setting is the foundation for personal and business success.
    • Goal setting enables you to achieve your dreams and achieve your resolutions.
    • Goal setting is the framework for management success.
    • Goal setting is the fuel that flames your onward progress.

    Session 1b. DiSC – Building better work relationship thru effective communications

    • Identify more effective communications methods
    • Understanding the 4 personality types and how they communicate
    • How to mirror communications styles to improve understanding
    • Helping in hiring decisions
    • Helping your sales people to sell more

    Session 2. Break all the rules and increase sales

    • Uncovering the hidden weaknesses in your sales organization
    • Understanding the typical 4 step process most buyers use
    • Developing a system that will help you avoid falling into the trap set by a typical buyer
    • How to get more buying opportunities to sell your product
    • How to win when your buyer is always shopping your price
    • How to shorten the sales cycle

    Session 3. How to best manage your sales force

    • Effectively plan and target customers & territories
    • developing accountability
    • setting sales goals and territories
    • developing incentive programs
    • attitude, techniques and behaviors – go through three
    • attracting, screening, and hiring good sales people
    • article are sales stars born or made

    Session 4. Marketing – Main Stream – Lloyd – make additions, changes etc.

    • Understand the components that make up compelling marketing plan
    • Emotional marketing message -
    • Identifying your target market
    • Measuring marketing to maximize sales and minimize costs difference
    • Enhance and promote your company’s image

    Session 5. New Media Marketing

    • Internet marketing
    • A Develop more successful interactive media campaigns
    • Gain comprehensive knowledge of all aspects of interactive media
    • Learn to use Social Networking to drive Business
    • Online Advertising Trends
    • Audience Dynamics and Media Consumption
    • What Happens After the Click
    • Measuring Engagement in Social Media
    • Current Issues & Trends
    • And more!

    Session 6. How to effectively leverage your network and build your business

    • Connections with the right people put you on the path to success.
    • Being able to leverage your people networks saves you time, energy, and money.
    • Establish optimal affiliations to maximize achievement and reach their professional goals.
    • Identifying ways to maximize visibility for your company.
    • Establishing best practices for promoting your company and yourself without “selling.”
    • Learning how to identify and connect with key business contacts.

    Session 7. Cracking the financial code

    • Defining your businesses performance indicators
    • Understanding the performance indicators that drive your business
    • Understanding the financial structure of a growing business
    • Identifying what are the key drivers in your profit and loss statement
    • Identifying what are the key numbers in your balance sheet
    • How the profit and loss statement and balance sheet work together

    Session 8. Identifying the keys to explosive profitability

    • The key indicators that impact profitability
    • How much profit should you expect in your business (industry info provided)
    • How to have revenue accountability
    • Identifying your magic number
    • How much should you pay yourself
    • Managing the year end profit issue

    Session 9. Improving cash flow

    • Clarifying cash flow differences and definitions
    • Identifying your 7 cash flow drivers
    • How the balance sheet accounts impact cash flow
    • 27 other tips to improving cash flow in your business

    Session 10. Financing the growing business

    • Understanding the current banking environment
    • Strategies for getting and keeping the financing you need
    • Do’s and Don’ts with your lending partner
    • What bankers mean by credit worthiness
    • Understanding the lending/risk spectrum

    Session 11. Preparing your exit strategy

    • Why you should prepare your exit strategy today and Review
    • Why you need an exit strategy
    • Determining what your company is worth
    • How to prepare your business for a sale and when should you do it
    • 7 ways to exit your business

    Session 12. Maintaining Control

    • Developing a dash board that will guide your company daily
    • Defining your organizational structure and key job descriptions (provided)
    • What you need to get and keep benefits current
    • 10 things you need to know before you lease or purchase space

    Price is $2,495 for the first person and $995 for the second, $995 for third person from the same company.